How to Improve Your Google Business Profile to Get More Patients
Where do you land in local Google search results compared to your competitors?
Maintaining an optimized Google Business Profile (GBP) will help you move up in the ranks—meaning more patients can find you when searching for services you provide. Follow these tips to improve your GBP and boost your standings in local search.
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Write a short and impactful practice description.
Show off your practice with photos and videos.
Add specific details about your practice and operation.
Select the categories that best describe your work.
Keep track of your Google Business Profile
• Incorporate keywords for the search results you want to appear in.
• Include unique aspects of your practice that will help you stand above the competition.
• Describe some of the top services you offer.
You don’t need to be a professional—most smartphone cameras will do the trick.
Only post photos/videos that are clear/high resolution.
Cover photo (1024px x 756px)—use an image of your practice.
Profile photo (712px x 712px)—use your logo or headshot of physician for individual GBPs.
Other photos (720px x 720px jpg or png)—include interior and exterior of practice, staff and most popular products/services.
Videos (max 30 sec long, 100MB and at least 720px)—show scans of areas in the practice.
Businesses with photos receive 42% more requests for driving directions and 35% more website clicks than business without photos.
Allowed Characters: 750
Recommended Characters: ~250
(so viewers don’t have to click “More”)
This information will determine what search results you appear in and help establish credibility.
Attributes: Let customers know details about your business to help it stand out online and appear in more specific search results.
Opening Date: Establish credibility by showing how long your practice has been in business.
Services: Let customers know what services you provide.
Videos (max 30 sec long, 100MB and at least 720px)—show scans of areas in the practice.
Primary Category: This connects you to customers who search for your general services. Select a specific term that describes your business as a whole.
Secondary Category: Describes your practice more holistically. You can add up to 9, but only choose categories that complete the statement: “This business is a __.”
Customers will only be able to see your Primary Category, but both will influence what search results you appear in.
Download the checklist
Need help optimizing your GBP? Schedule a demo to see how our Automated Reputation Management solution can work for you!